Get 20 CEOs and HR managers in a room and let them ask one question about training. “What does it cost?” wins every time. The honest answer? Yes, there’s a price tag. But here’s the twist: organising training ultimately costs you less than skipping it. Sounds contradictory? Let us explain.
What the FAAQ (Frequently Asked Atlas Questions)?
What does a training programme cost? How do you make sure a training programme sticks? Why does one approach work and another doesn’t? In the FAAQ series, we tackle these kinds of real questions. Honest, direct and without the corporate waffle.
Got a burning question of your own? Shoot!
First things first: never call a growth journey a ‘training’
Why not? Because a one-off training session isn’t a good idea. Your people won’t get much out of it. Your business even less so. That’s why, at Atlas, we talk about journeys focused on long-term growth. In such a journey, we start with your people’s mindset, because that’s where the biggest lever for change lies. From there, we build further. With, yes, training, but also advice and personal guidance. In fact, with everything you need to help your people – and therefore your organisation – grow.
We help you grow, not learn (and that’s not the same thing).
Growing takes work. That means asking questions, discussing, doubting, laughing, sometimes swearing. Lots of interaction and iteration, in other words. Facilitating that interaction and coaxing you out of your shell — that’s what our growth architects excel at.
Okay, but what does an Atlas growth journey cost?
Price matters, we won’t pretend otherwise. Except: we don’t have a standard price list. Every journey is bespoke, entirely tailored to your organisation and your objectives. Duration, number of sessions, content, guidance, group size: every piece of the puzzle helps determine the price. That’s why we put that puzzle together with you, in a transparent conversation. You lay your needs and wishes on the table, and we show you how we can make them happen. Before you decide, you’ll know exactly what to expect.
Is training a cost or an investment?
Ask Finance, and anything that smells like ‘training’ neatly lands in the ‘cost’ column. Invoice paid, profit down, case closed.
But a growth journey? That’s not a cost, it’s a strategic investment. Whether you’re focusing on sales, efficiency or leadership: what you invest in your people, you get back in the form of structural, sustainable growth.
How do I calculate the return on investment of a training journey?
The impact of a growth journey is more than a gut feeling. You can measure the ROI in hard numbers and in ‘soft’ effects (engagement, feedback, resilience):
- Sales: higher closing rates, higher margins, shorter sales cycles, more clients, …
- Leadership: less turnover and absenteeism, better 360° feedback scores, faster decisions, …
- Efficiency: more output per hour, shorter but more productive meetings, …
What if you DON’T invest in growth journeys?
Flip the question around: what does it cost you not to invest? The price of standing still is higher than the price of growth. What if a training journey like this…
- …taught your salespeople to better defend their margin, so your margin is 5% higher per deal;
- …gave your sales team more confidence, so each salesperson brought in 1 extra client;
- …gave your managers the tools to retain talent (keeping experience on board and reducing recruitment needs — two birds, one stone);
- …helped the whole team become 2% more productive — per employee, per year.
Do the maths: these investments pay for themselves within months!
Curious which training will really pay off for your team? Get in touch, and we’ll work it out together.
